Ad 120 leads the Longevity trend for successful longevity

In 2024, Ad 120 – a senior living network that promotes longevity and quality of life- launched Israel's first LONGEVITY complex in the Tel Aviv home. In the coming years, Ad 120 plans to expand to additional homes and content areas, while committing to lead innovation in the field over the next decade.

סלון דירה בדיור מוגן בראשל"צ
זוג מבוגרים מהגיל השלישי מחייכים וצוחקים אחד עם השנייה

Mental Training Room

Until today, the term "training" mainly referred to activities aimed at physical maintenance. The longevity trend has created another type of training: training for emotional systems and brain training, which not only contribute to memory improvement but also to a healthy lifestyle and longevity. Ad 120's first project in this field is a brain training center. The center was established in collaboration with Dr. Yitzhak Ben Shahar, a psychologist and researcher specializing in cognitive training for memory improvement in the elderly, from Bar Ilan University – Department of Psychology, Cognition, Emotion, and Brain program. The new technology can significantly improve the memory of seniors and even enable them to learn new languages in their later years. This is Israel's first center for cognitive training.

איש מבוגר מהגיל השלישי מחזיק טאבלט ומחייך
אישה מבוגרת מהגיל השלישי לבושה מחויט, מדברת בפלאפון ויושבת מול מחשב

Work and thinking spaces for seniors

The trend of workspaces is undoubtedly one of the most important trends in the employment sector. The workspace trend is primarily associated with younger people or young companies, those who are at the beginning of their journey. However, it turns out that many seniors who have moved to assisted living still dedicate time to their professional field, whether it's through part-time work or engaging in educational activities for enrichment. This contributes to their sense of vitality and longevity. The Ad 120 network, a senior living network that promotes quality and longevity of life, has decided to establish workspaces within its facilities to benefit the residents, allowing them to continue working or studying, thereby indirectly strengthening their sense of vitality.

In 2024 we plan to launch the Longevity complex in the Tel Aviv home and later in additional homes, the Longevity complex includes:

Mental Training Room

Work and thinking spaces

Pilates network

Music room and dance lessons

Specialized Pilates network for seniors

Pilates has long become the most important trend in physical activity, and for good reason. It is a fascinating body-mind training system that combines Eastern and Western philosophies. Pilates improves and promotes body awareness, posture, flexibility, strength, coordination, vitality, and movement efficiency. In addition to relieving physical and emotional tension, Pilates practice can help alleviate chronic pain, boost energy levels, and enhance the efficient functioning of internal organs. In other words, everything seniors need to strengthen both body and mind, thereby supporting longevity. The LONGEVITY complex is proud to introduce a Pilates equipment network specifically designed for seniors.

זוג מבוגרים עושים ספורט בחדר כושר בדיור מוגן
איש מבוגר מהגיל השלישי עם זקן ארוך מחזיק אוזניות שממוקמות על האוזניים ומחייך

Music room

Almost every study on the subject shows that music has the power to evoke strong positive emotions and elevate mood. Music can lower cortisol levels in the body, a hormone that contributes to feelings of tension and anxiety, thus promoting positive emotions. This is an important goal at any age, but especially for seniors. In assisted living, integrating music into daily life contributes to a sense of well-being and strengthens social connections, making it a powerful tool for promoting longevity in such environments. Ad 120's Longevity complex includes a fully-equipped music room that enables residents to enjoy the highest quality musical experience.

Dance lessons

Dance as part of a lifestyle offers a wealth of benefits, especially for seniors: it enhances flexibility and movement, improves bone health, aids in weight management, and of course, provides energy to the body, boosts self-confidence, and reduces stress. Additionally, regular physical activity, such as dancing, plays a significant role in the process of promoting longevity in assisted living by improving quality of life, fostering vibrant community life, and contributing to both physical and mental health. The Longevity complex offers residents a wide range of dance lessons in various styles. At the end of each lesson, you can see in the residents' eyes and smiles that they truly feel the difference.

זוג מבוגרים עושים ספורט בחדר כושר בדיור מוגן

Choose a home
and come visit us

כתובת
ראול ולנברג 32, תל אביב


דוא"ל
kabtlv@ad-120.co.il

דוא"ל מחלקת תרבות
leeheo@ad-120.co.il


מחלקת מכירות6120* שלוחה 2
קבלה077-2620000

שעות קבלה מחלקת מכירות:
ימים א-ה 9:00-17:00

כתובת
ראול ולנברג 32, תל אביב


דוא"ל
kabtlv@ad-120.co.il

דוא"ל מחלקת תרבות
leeheo@ad-120.co.il


מחלקת מכירות6120* שלוחה 2
קבלה077-2620000

שעות קבלה מחלקת מכירות:
ימים א-ה 9:00-17:00

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