עמוד ראשי > Longevity in English
Ad 120 leads the Longevity trend for successful longevity
In 2024, Ad 120 – a senior living network that promotes longevity and quality of life- launched Israel's first LONGEVITY complex in the Tel Aviv home. In the coming years, Ad 120 plans to expand to additional homes and content areas, while committing to lead innovation in the field over the next decade.


Mental Training Room
Until today, the term "training" mainly referred to activities aimed at physical maintenance. The longevity trend has created another type of training: training for emotional systems and brain training, which not only contribute to memory improvement but also to a healthy lifestyle and longevity. Ad 120's first project in this field is a brain training center. The center was established in collaboration with Dr. Yitzhak Ben Shahar, a psychologist and researcher specializing in cognitive training for memory improvement in the elderly, from Bar Ilan University – Department of Psychology, Cognition, Emotion, and Brain program. The new technology can significantly improve the memory of seniors and even enable them to learn new languages in their later years. This is Israel's first center for cognitive training.


Work and thinking spaces for seniors
The trend of workspaces is undoubtedly one of the most important trends in the employment sector. The workspace trend is primarily associated with younger people or young companies, those who are at the beginning of their journey. However, it turns out that many seniors who have moved to assisted living still dedicate time to their professional field, whether it's through part-time work or engaging in educational activities for enrichment. This contributes to their sense of vitality and longevity. The Ad 120 network, a senior living network that promotes quality and longevity of life, has decided to establish workspaces within its facilities to benefit the residents, allowing them to continue working or studying, thereby indirectly strengthening their sense of vitality.
In 2024 we plan to launch the Longevity complex in the Tel Aviv home and later in additional homes, the Longevity complex includes:
Mental Training Room
Work and thinking spaces
Pilates network
Music room and dance lessons
Specialized Pilates network for seniors
Pilates has long become the most important trend in physical activity, and for good reason. It is a fascinating body-mind training system that combines Eastern and Western philosophies. Pilates improves and promotes body awareness, posture, flexibility, strength, coordination, vitality, and movement efficiency. In addition to relieving physical and emotional tension, Pilates practice can help alleviate chronic pain, boost energy levels, and enhance the efficient functioning of internal organs. In other words, everything seniors need to strengthen both body and mind, thereby supporting longevity. The LONGEVITY complex is proud to introduce a Pilates equipment network specifically designed for seniors.


Music room
Almost every study on the subject shows that music has the power to evoke strong positive emotions and elevate mood. Music can lower cortisol levels in the body, a hormone that contributes to feelings of tension and anxiety, thus promoting positive emotions. This is an important goal at any age, but especially for seniors. In assisted living, integrating music into daily life contributes to a sense of well-being and strengthens social connections, making it a powerful tool for promoting longevity in such environments. Ad 120's Longevity complex includes a fully-equipped music room that enables residents to enjoy the highest quality musical experience.
Dance lessons
Dance as part of a lifestyle offers a wealth of benefits, especially for seniors: it enhances flexibility and movement, improves bone health, aids in weight management, and of course, provides energy to the body, boosts self-confidence, and reduces stress. Additionally, regular physical activity, such as dancing, plays a significant role in the process of promoting longevity in assisted living by improving quality of life, fostering vibrant community life, and contributing to both physical and mental health. The Longevity complex offers residents a wide range of dance lessons in various styles. At the end of each lesson, you can see in the residents' eyes and smiles that they truly feel the difference.

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בירושלים
בקרית מוצקין
בנס ציונה
כתובת
ראול ולנברג 32, תל אביב
דוא"ל
kabtlv@ad-120.co.il
דוא"ל מחלקת תרבות
leeheo@ad-120.co.il
| מחלקת מכירות | 6120* שלוחה 2 |
| קבלה | 077-2620000 |
שעות קבלה מחלקת מכירות:
ימים א-ה 9:00-17:00

כתובת
הטווס 1 הוד השרון 4535317
| מחלקת מכירות | 073-3963122 |
| קבלה | 09-7617777 |
שעות קבלה מחלקת מכירות:
ימים א-ה 9:00-17:00

כתובת
רחוב סמילנסקי 40 ראשון לציון
דוא"ל avigdorr@ad-120.co.il
| מחלקת מכירות | 0733963124 |
| קבלה | 03-9687222 / 03-9687292 |
| מחלקת תרבות וספורט | Zaharae@ad-120.co.il |
שעות קבלה מחלקת מכירות:
ימים א-ה 9:00-17:00

כתובת
דם המכבים 38 בפסג' מודיעין
דוא"ל
orlygo@ad-120.co.il
| מחלקת מכירות | 6120* שלוחה 4 |
| 074-797-5686 |
שעות קבלה מחלקת מכירות:
ימים א-ה 9:00-17:00

כתובת
הנציב 7 ירושלים
| טלפון | 077-2620827 |

כתובת
רח' צה"ל פינת לאה גולדברג מוצקין
| טלפון | 077-2620827 |

| טלפון | 077-2620827 |

כתובת
ראול ולנברג 32, תל אביב
דוא"ל
kabtlv@ad-120.co.il
דוא"ל מחלקת תרבות
leeheo@ad-120.co.il
| מחלקת מכירות | 6120* שלוחה 2 |
| קבלה | 077-2620000 |
שעות קבלה מחלקת מכירות:
ימים א-ה 9:00-17:00

כתובת
הטווס 1 הוד השרון 4535317
| מחלקת מכירות | 073-3963122 |
| קבלה | 09-7617777 |
שעות קבלה מחלקת מכירות:
ימים א-ה 9:00-17:00

כתובת
רחוב סמילנסקי 40 ראשון לציון
דוא"ל avigdorr@ad-120.co.il
| מחלקת מכירות | 0733963124 |
| קבלה | 03-9687222 / 03-9687292 |
| מחלקת תרבות וספורט | Zaharae@ad-120.co.il |
שעות קבלה מחלקת מכירות:
ימים א-ה 9:00-17:00

כתובת
דם המכבים 38 בפסג' מודיעין
דוא"ל
orlygo@ad-120.co.il
| מחלקת מכירות | 6120* שלוחה 4 |
| 074-797-5686 |
שעות קבלה מחלקת מכירות:
ימים א-ה 9:00-17:00

כתובת
הנציב 7 ירושלים
| טלפון | 077-2620827 |

כתובת
רח' צה"ל פינת לאה גולדברג מוצקין
| טלפון | 077-2620827 |

| טלפון | 077-2620827 |












